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When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden furniture and toys. His business was not very lucrative and he struggled through the 1930s. In 1934, he began focusing on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).

In the 1960s, the company grew to other Nordic countries. The company also invented a smaller brick that was ideal for children with https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track small hands and named it DUPLO after the Latin word duplex (two-fold). This allowed children to build more detailed models.

In the 1970s Lego began to add new features that made its products stand apart from the competition. They added different faces to the minifigures. This made the characters appear more realistic and enabled them to express various expressions and emotions. The Lego Group added wheels to their bricks which allowed them to build vehicles and other machines.

The next step was to introduce themes – systems within systems that let customers create a particular world or a specific situation. The company was able boost its brand’s popularity and appeal to an audience that was younger. Additionally the company grew its production by opening factories in South Korea, Malaysia, and Brazil.